CTAs or (Calls To Actions) are used in almost every YouTube video. Here are some good examples I found online.
Like and Subscribe
This is one you hear in almost every single video, and for good reason. YouTube, as we all know, is all about pleasing the algorithm, and these two simple things will help your Youtube video getting shared elsewhere.
It’s common practice to have this at the end of your video. However, your retention analytics will tell you that very few people are still watching at that stage.
I found this great example from The Diary of A CEO podcast. At the 1:21 mark, he says.
“Before this episode starts, I have a small favor to ask from you. 2 months ago, 74% of people that watch this channel didn’t subscribe. We’re now down to 69 my goal is 50, so if you’ve ever liked any of the videos we’ve posted, if you like this channel, can you do me a quick favor and hit the Subscribe button? It helps this channel more than you know and the bigger the channel gets, as you’ve seen, the bigger the guests get. Thank you and enjoy this episode.”
Here’s the video for reference
Key takeaways.
Most CTAs need to have a benefit. Here, the benefit of you subscribing is that this podcast that you like will have better guests in the future.
He makes you feel like you are a part of the community, and the podcast’s success is also your success.
The CTA comes in early when most people are still watching.
Follow Me on Social Media
I struggle to find YouTubers that will interrupt their videos to tell you to follow them on social media. However, a quick way to get people to follow you on these platforms is to have some social media buttons at the bottom of your screen.
The progressive streamer Hasan Piker has them persistently at the bottom right of all of his streams.
Leave A Comment
Comments on videos will benefit your YouTube channel. But as well as appeasing the algorithm gods, content creators should genuinely attempt to engage with their audience. Here are things you can drop in to increase engagement.
Ask what you should cover next.
Ask what their thought are on the video topic.
Do A Q&A Video.
Thinking Outside The Box — The cooking channel, Natasha’s Kitchen, hides a shark toy in her videos, and you need to comment in the video if you’ve found ‘sharkey’. It’s a nice fun add in that’ll generate a few other comments.
Click On Other Videos.
Instead of asking them to subscribe, you could also end your video by asking them to check out other videos. It’s safe to assume that a significant portion of people who have reached the end of your video have also subscribed.
I’m sure he’s not the only one who does this, but football (soccer) YouTuber James Lawrence Allcott ends his with a short snappy comment to bring you to another video.
On one video, he ends it with.
“Could Ruben Amarin be the next Manager of Liverpool? Quite possibly. How’s he going to set up? Click here to find out.” (link)
It’s a short simple way to keep them watching your channel.
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